"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges."Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."..
Read more marketing cow urine as an answer to Coke...
Source: timesonline.co.uk
