Oprah Winfrey's decision to put her name on KFC's online coupon promotion turned quickly into a "PR nightmare," as described by QSRweb, which covers the quick-service restaurant industry.
The nightmare isn't, as you might think, due to Oprah's hypocrisy in lending her name to one of the worst chicken-abusers in the food business, but rather to the overwhelming response of consumers demanding their promised free food. Gawker spread a rumor that there were "riots" breaking out on Wednesday at a Midtown Manhattan KFC outlet.
www.reuter.com
